Organic Search Engine Optimisation, or SEO, is the method of getting to the highest ranking of a search engine (e.g. Google, Bing, Yahoo) without using money to pay for ads.
If your website isn't showing up on the first page of these search engines for your industry specific keywords you may be missing out on a fair bit of business!
How can Organic SEO be attained, you ask? Well there are a variety of methods - sometimes these methods can be boiled down to just 2 categories, White Hat & Black Hat. The White Hat SEO method is the "good way" of implementing Organic SEO, links are built to your site and on-page content is optimised in such a way that Google (and other Search Engine providers) understands what you are trying to get across to your customers and in-turn converts this into your page ranking. Black Hat methods on the other hand may boost a website's search engine page rank in the short term but they also come with risks, such as getting the site penalised by the Search Engines.
Here at Web Development Today our SEO team will work with you on a monthly basis, creating a custom SEO strategy for your company. We provide regular updates and reports on the success of your SEO campaign with us so that you know you're getting the results you're paying for!
Our local business attitude means that we understand where you're coming from and where you need to get to in terms of rankings. We have helped many businesses throughout the UK and Europe with their SEO strategy and implementation and we'd love to get you to the top also.
The first step in any SEO strategy is to analyse your website, we will then be able to determine what sort of shape it is in and create a step-by-step plan, with costs, on how we can better communicate your keywords to the internet, and more importantly your potential clients!
Optimising your website's pages by choosing relevant keywords for your industry is "key"! We help you to write specific content to include these keywords so the Search Engines understand what the content on your page is about.
We then start to spead links all over the internet which point back to your website. This is called "back-linking" and this helps the Search Engines realise that you have link juice to your website, building your domain authority. The more backlinks you have, the higher you will tend to rank on the major Search Engines such as Google.
Metatags and other types of tag attributes, as well as Schema Markup will then need to be implemented. These are the backbones of SEO and dictate what information the user sees when searching for relevant keywords on a Search Engine.
This is only a basic run-down of what SEO practices we actually do here at Web Development Today, we have used these methods on many of our clients' websites and achieved amazing results from all corners of the World Wide Web!
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of SEO, keyword density determines whether a web page is relevant to a specified keyword or keyword phrase.
In SEO, on-page optimisation refers to all factors that have an effect on your website listing in natural search results. Examples of on-page optimisation include actual HTML code, meta tags, keyword placement and keyword density.
In SEO terminology, a backlink is a hyperlink that links from another website back to your own website. Also called an Inbound Link, these are important in determining the popularity (or importance) of your website!
Schema data is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs. This is important to help you provide the information their search engines need to understand your content and provide the best search results possible.
At Web Development Today we focus on your website as a whole. The function and usability of your website is of utmost importance and the way your content is devlivered to your visitors should be as easy and intuitive as possible. Trust us to deliver a user experience that your clients won't forget.
Good SEO and a Search Engine friendly website will help drive new visitors and potential businesses to your website.
The majority of Internet users start their search through the top Search Engines such as Google, Bing, Yahoo & AOL.
SEO allows you to choose keyword phrases specifically tuned to your business for searches by potential customers.
More than 3.5 billion searches are performed per day on the Internet, equating to 1.2 trillion searches worldwide!